Skip to main content

Normally I'd be blogging, but my infobesity got in the way

Image: localvox.com
For the past two hours, I've been completely drawn into the black hole of analytics for marketing, and it's been amazing! I have to admit, my fascination with analytics is probably best described by a word I first heard from +William Tincup today: infobesity.

So, where have I been on my black hole journey? I've visited...



So, I'm going to indulge my infobesity for a bit more. As G.I. Joe used to say, "Knowing is half the battle". And, now that I have better insight for my clients, I can leverage that for better results.


Comments

Popular posts from this blog

The Social Media Starting Kit (Part 3): Calendars and Management

You've got a profile, you've got ideas for a few posts and images, and now it's time to begin posting. But, how do you bring strategy in? When do you post? Where do you post? How do you keep from becoming a slave to your social media? That's where the next two crucial elements of social media management come in: calendars and management. First off, each social media platform has different needs, and each audience within the platform has different expectations. The average consumer expects a response from a corporation in Twitter, and 72 percent of people who complain on Twitter expect a response within an hour, per the HubSpot blog . Otherwise there are standard best practices for when to post and how often to post on each network. Image courtesy of Fast Company SproutSocial posted earlier this year about the best times to post on each social media network for engagement . It is an incredibly thorough post, and I would recommend reading it to begin charting

The Social Media Starting Kit (Part 2): Choosing Your Network & Beginning the Journey

It's time to start posting, but where? While some assume having a presence everywhere is better, I would argue that a focused and highly social presence in a few places is better than an auto-post everywhere. The key question to ask is... Where is my audience? Each business will have a slightly different answer to this question, and rightly so. Every audience is a bit different, and also how that audience behaves on social media varies.  Two audiences, two approaches For example, there is a huge running community on Twitter and Instagram , but their behavior on each platform varies. On Twitter, the runners are incredibly personal, communicating with each other, giving high fives, asking about health and weather conditions. (If you're not familiar with Twitter, this is also non-standard behavior for a Twitter community.) On Instagram, the runners post new pictures of themselves every run. And, these are no beauty selfies. In the winter, the more snow flaked eyelas

Deep breath: Facebook changed.

Facebook has changed its strategy when working with businesses to protect users--what's a business owner to do? The reality of it is, for most businesses who have been using Facebook to authentically engage with their audiences, the strategy need not change in major ways. Facebook is still accepting posts from businesses, and they're still all about posting beautiful, relevant content for users. Google's similar strategy This change is similar to the Google changes that have been made over the past decade with tags and SEO. At the beginning, SEO was a game in which coders would generate hundreds of tags and place them behind the page to create a search presence. The content that the user saw did not necessarily relate to these tags, and the content didn't have to be good; it was basically the wrapping to deliver the tags to the web. As Google grew more sophisticated, so did the content strategy. Businesses actually had to write content engaging to the reader and