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The Social Media Starting Kit (Part 3): Calendars and Management

You've got a profile, you've got ideas for a few posts and images, and now it's time to begin posting. But, how do you bring strategy in? When do you post? Where do you post? How do you keep from becoming a slave to your social media?

That's where the next two crucial elements of social media management come in: calendars and management.

First off, each social media platform has different needs, and each audience within the platform has different expectations. The average consumer expects a response from a corporation in Twitter, and 72 percent of people who complain on Twitter expect a response within an hour, per the HubSpot blog. Otherwise there are standard best practices for when to post and how often to post on each network.

SproutSocial posted earlier this year about the best times to post on each social media network for engagement. It is an incredibly thorough post, and I would recommend reading it to begin charting your content plan.

Keep in mind, this is for …
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The Social Media Starting Kit (Part 2): Choosing Your Network & Beginning the Journey

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The key question to ask is...
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Two audiences, two approaches For example, there is a huge running community on Twitter and Instagram, but their behavior on each platform varies. On Twitter, the runners are incredibly personal, communicating with each other, giving high fives, asking about health and weather conditions. (If you're not familiar with Twitter, this is also non-standard behavior for a Twitter community.) On Instagram, the runners post new pictures of themselves every run. And, these are no beauty selfies. In the winter, the more snow flaked eyelashes, the better…

The Social Media Starting Kit (Part 1): Establishing Your Brand

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The Space between Social Media and Business Acumen

There was a space for an entrepreneur to offer quality and business acumen in social media to other entrepreneurs and small businesses. SDS took it.

A Passion for the Written Word There are thousands out there. We're the people who notice a Q without a U, a misplaced apostrophe, and a false word ("conversate"). We strive for meticulosity. We are logophiles and linguaphiles, and we often suffer from infobesity. In the modern business world, we find our niche in the conversation of the day--social media. This passion for the written word is the beginning of the SDS story, but the inception was forced by a frustration with dishonesty and a love of the hustle.
A Frustration with the Status Quo Too many are paying too much for too little. This truth is apparent to every business owner who has hired a social media agency and received a smattering of disconnected posts that amount to nothing. However, this is not the way it should be. A social media professional, at her core, i…

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Instagram: Thank you for scheduled posts...and reposts!

After extensive changes that make marketing through Facebook even more difficult, Instagram marketing and posting (which is also owned by Facebook) is becoming easier.

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Deep breath: Facebook changed.

Facebook has changed its strategy when working with businesses to protect users--what's a business owner to do?

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