Skip to main content

The Space between Social Media and Business Acumen

There was a space for an entrepreneur to offer quality and business acumen in social media to other entrepreneurs and small businesses. SDS took it.

A Passion for the Written Word

There are thousands out there. We're the people who notice a Q without a U, a misplaced apostrophe, and a false word ("conversate"). We strive for meticulosity. We are logophiles and linguaphiles, and we often suffer from infobesity. In the modern business world, we find our niche in the conversation of the day--social media. This passion for the written word is the beginning of the SDS story, but the inception was forced by a frustration with dishonesty and a love of the hustle.

A Frustration with the Status Quo

Too many are paying too much for too little. This truth is apparent to every business owner who has hired a social media agency and received a smattering of disconnected posts that amount to nothing. However, this is not the way it should be. A social media professional, at her core, is a marketer. She is driven by data, while guarding your brand and your budget fiercely. She should also have open hands and be willing to show you what she does every day. There was a space for an entrepreneur to offer quality and business acumen in social media to other entrepreneurs. SDS took that space.

A Love of the Hustle

The entrepreneur and the small business are the beating heart of American business, and SDS makes their hustle more effective every day. I was on the inside of a bootstrapped start-up and experienced the power of social media. Social media is a tremendous tool for growth and reach. Entrepreneurs have to participate in this arena, but they don't have time to watch every trend in digital marketing and adapt their approach. I magnify their hustle by promoting their passion. 


That's why SDS was founded and why I do what I do--a love of language and a revelation of frustration created an agency to promote entrepreneurial passion. 




Comments

Post a Comment

Popular posts from this blog

The Social Media Starting Kit (Part 1): Establishing Your Brand

Businesses, the best businesses, are the response to a problem. And, the entrepreneur's encounter with this problem and creative response is the story. Problem: Children without shoes Response: Tom's  Problem: Unhealthy hair Response: Monat Problem: Children with a lacking education after public school term Response: Classical Conversations Your business tells a story. Its formation, website, branding, and sales style are all a part of that story. But, in a world of billions, how do you ensure that story is being heard? The answer is social media. And, when a story is spread on social media, you have magnified your audience and increased the likelihood of your business' success.  But, how do you engage in social media? A business owner does not have time for rabbit holes, education in social media best practices (which are constantly changing), or endless likes, follows and unfollows, tweets and moments.  Entrepreneur's Social Media St...
Post a Comment
Read more

The Social Media Starting Kit (Part 3): Calendars and Management

You've got a profile, you've got ideas for a few posts and images, and now it's time to begin posting. But, how do you bring strategy in? When do you post? Where do you post? How do you keep from becoming a slave to your social media? That's where the next two crucial elements of social media management come in: calendars and management. First off, each social media platform has different needs, and each audience within the platform has different expectations. The average consumer expects a response from a corporation in Twitter, and 72 percent of people who complain on Twitter expect a response within an hour, per the HubSpot blog . Otherwise there are standard best practices for when to post and how often to post on each network. Image courtesy of Fast Company SproutSocial posted earlier this year about the best times to post on each social media network for engagement . It is an incredibly thorough post, and I would recommend reading it to begin charting ...
Post a Comment
Read more