I have met so many experts in diverse fields--people who are professionals in their field and passionate about their business. However, some of the most intriguing people I've met (some of whom are most excited about what they do) are not where they could be in business because they don't evangelize. It's all about the content. Inc. published a great article today ( This is How You Get Yourself Out There to Market Your Expertise ) that reiterates that it truly is all about the words and how you publish them. The key, however, is to be an expert before you write. While there is quite a bit on content marketing out there, if you have nothing to say, or you don't have any knowledge above and beyond the mean, don't bother. But, those business savvy people I know have lots to say, they just don't know how to say it or why. You can have a conversation with one person and change their perspective--you can blog or comment on social media and reach hundreds, or not thous