Is the education system preparing us for social media marketing?

http://contentmarketinginstitute.com/2013/10/future-b2b-content-marketing-experts/
from
http://blog.thestarrconspiracy.com/truth/this-week-in-the-world-b2b-marketing-globoforce-ipo-and-your-2014-marketing-budget/

Starr Tincup posted a link to this excellent piece from the Content Marketing Academy. The questions are relevant ones, about the future of content and how it will play out in marketing. While they suggest content strategy vs. content marketing discussions, the real struggle is playing out in the small business, the one that the entire marketing department consists of one person.

While social media has opened up some venues for equality, it is also pointing out that everyone is not a writer, nor are they being trained to be writers in college. I work in both business and education, and the two careers are dovetailing more than ever. We have so many students who can barely write, let alone write creatively per the vision of the marketing team.

As social media becomes more and more of a business tool, I hope that our education system can keep up and realize that every high school and college graduate must be able to write, not only correctly but also creatively and within set parameters.

Comments

Instagram: Thank you for scheduled posts...and reposts!

After extensive changes that make marketing through Facebook even more difficul t , Instagram marketing and posting (which is also owned by Facebook) is becoming easier. If you use Buffer , Hootsuite , Soci , or any other social media management tool, you #instalife just got easier. Now, instead of posting from your phone to Instagram, you simply schedule and the post becomes live at the preset time, like all other social networks. How does this help you tell your story? We all, as business owners and entrepreneurs, have a story to tell. Instagram allows us to tell it visually, and to reach audiences unavailable on other social networks. With every post, we create a visual storyboard that reaches an increasingly attention-starved world. When you can project your message, your story in seconds, you magnify your reach. How do you tell your story on Instagram? Clarity in your profile, an Instagram aesthetic, tagging and distilled images are the key. My favorite Instagram examp...

Storytelling is an Essential Component of Social Media

In 60 seconds, there are 3.3 million Facebook posts, 448,800 tweets, 65,972 Instagram photos uploaded. In 60 seconds. Every hour. Every day. Amid all the noise, how do you ensure your blogposts, your Facebook videos and your Instagram Stories are read and shared by the right audiences? Two elements are essential: list building and storytelling. Article Highlights · AI makes list building easier · Storytelling is a trend in 2018 · Business leaders must participate in their stories Software makes list building easier As social media continues to climb in popularity and profitability, more tools emerge to manage and accelerate it. These tools make list building easier. You can find influencers, join in at-the-minute conversations, and follow new users daily to become part of their conversations. How many users varies with the network, but it’...

Deep breath: Facebook changed.

Facebook has changed its strategy when working with businesses to protect users--what's a business owner to do? The reality of it is, for most businesses who have been using Facebook to authentically engage with their audiences, the strategy need not change in major ways. Facebook is still accepting posts from businesses, and they're still all about posting beautiful, relevant content for users. Google's similar strategy This change is similar to the Google changes that have been made over the past decade with tags and SEO. At the beginning, SEO was a game in which coders would generate hundreds of tags and place them behind the page to create a search presence. The content that the user saw did not necessarily relate to these tags, and the content didn't have to be good; it was basically the wrapping to deliver the tags to the web. As Google grew more sophisticated, so did the content strategy. Businesses actually had to write content engaging to the reader and...

Susan Does Social

Search This Blog