Is the education system preparing us for social media marketing?

http://contentmarketinginstitute.com/2013/10/future-b2b-content-marketing-experts/
from
http://blog.thestarrconspiracy.com/truth/this-week-in-the-world-b2b-marketing-globoforce-ipo-and-your-2014-marketing-budget/

Starr Tincup posted a link to this excellent piece from the Content Marketing Academy. The questions are relevant ones, about the future of content and how it will play out in marketing. While they suggest content strategy vs. content marketing discussions, the real struggle is playing out in the small business, the one that the entire marketing department consists of one person.

While social media has opened up some venues for equality, it is also pointing out that everyone is not a writer, nor are they being trained to be writers in college. I work in both business and education, and the two careers are dovetailing more than ever. We have so many students who can barely write, let alone write creatively per the vision of the marketing team.

As social media becomes more and more of a business tool, I hope that our education system can keep up and realize that every high school and college graduate must be able to write, not only correctly but also creatively and within set parameters.

Comments

Instagram: Thank you for scheduled posts...and reposts!

After extensive changes that make marketing through Facebook even more difficul t , Instagram marketing and posting (which is also owned by Facebook) is becoming easier. If you use Buffer , Hootsuite , Soci , or any other social media management tool, you #instalife just got easier. Now, instead of posting from your phone to Instagram, you simply schedule and the post becomes live at the preset time, like all other social networks. How does this help you tell your story? We all, as business owners and entrepreneurs, have a story to tell. Instagram allows us to tell it visually, and to reach audiences unavailable on other social networks. With every post, we create a visual storyboard that reaches an increasingly attention-starved world. When you can project your message, your story in seconds, you magnify your reach. How do you tell your story on Instagram? Clarity in your profile, an Instagram aesthetic, tagging and distilled images are the key. My favorite Instagram examp...

The Social Media Starting Kit (Part 1): Establishing Your Brand

Businesses, the best businesses, are the response to a problem. And, the entrepreneur's encounter with this problem and creative response is the story. Problem: Children without shoes Response: Tom's Problem: Unhealthy hair Response: Monat Problem: Children with a lacking education after public school term Response: Classical Conversations Your business tells a story. Its formation, website, branding, and sales style are all a part of that story. But, in a world of billions, how do you ensure that story is being heard? The answer is social media. And, when a story is spread on social media, you have magnified your audience and increased the likelihood of your business' success. But, how do you engage in social media? A business owner does not have time for rabbit holes, education in social media best practices (which are constantly changing), or endless likes, follows and unfollows, tweets and moments. Entrepreneur's Social Media St...

The Social Media Starting Kit (Part 3): Calendars and Management

You've got a profile, you've got ideas for a few posts and images, and now it's time to begin posting. But, how do you bring strategy in? When do you post? Where do you post? How do you keep from becoming a slave to your social media? That's where the next two crucial elements of social media management come in: calendars and management. First off, each social media platform has different needs, and each audience within the platform has different expectations. The average consumer expects a response from a corporation in Twitter, and 72 percent of people who complain on Twitter expect a response within an hour, per the HubSpot blog . Otherwise there are standard best practices for when to post and how often to post on each network. Image courtesy of Fast Company SproutSocial posted earlier this year about the best times to post on each social media network for engagement . It is an incredibly thorough post, and I would recommend reading it to begin charting ...

Susan Does Social

Search This Blog