Susan Does Social

It's time to start posting, but where? While some assume having a presence everywhere is better, I would argue that a focused and highly social presence in a few places is better than an auto-post everywhere. The key question to ask is... Where is my audience? Each business will have a slightly different answer to this question, and rightly so. Every audience is a bit different, and also how that audience behaves on social media varies.  Two audiences, two approaches For example, there is a huge running community on Twitter and Instagram , but their behavior on each platform varies. On Twitter, the runners are incredibly personal, communicating with each other, giving high fives, asking about health and weather conditions. (If you're not familiar with Twitter, this is also non-standard behavior for a Twitter community.) On Instagram, the runners post new pictures of themselves every run. And, these are no beauty selfies. In the winter, the more snow flaked eyelas...

Businesses, the best businesses, are the response to a problem. And, the entrepreneur's encounter with this problem and creative response is the story. Problem: Children without shoes Response: Tom's  Problem: Unhealthy hair Response: Monat Problem: Children with a lacking education after public school term Response: Classical Conversations Your business tells a story. Its formation, website, branding, and sales style are all a part of that story. But, in a world of billions, how do you ensure that story is being heard? The answer is social media. And, when a story is spread on social media, you have magnified your audience and increased the likelihood of your business' success.  But, how do you engage in social media? A business owner does not have time for rabbit holes, education in social media best practices (which are constantly changing), or endless likes, follows and unfollows, tweets and moments.  Entrepreneur's Social Media St...