Susan Does Social

In 60 seconds, there are 3.3 million Facebook posts, 448,800 tweets, 65,972 Instagram photos uploaded. In 60 seconds. Every hour. Every day. Amid all the noise, how do you ensure your blogposts, your Facebook videos and your Instagram Stories are read and shared by the right audiences? Two elements are essential: list building and storytelling. Article Highlights · AI makes list building easier · Storytelling is a trend in 2018 · Business leaders must participate in their stories Software makes list building easier As social media continues to climb in popularity and profitability, more tools emerge to manage and accelerate it. These tools make list building easier. You can find influencers, join in at-the-minute conversations, and follow new users daily to become part of their conversations. How many users varies with the network, but it’...

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Essential social media...you can pare back in 2018

December 30, 2017

In the same way that a more effective workout yields better results in less time (think HIIT vs. easy elliptical), a more effective social media process yields better results in less time. 2018 may be the year you pare back and use your social media tools more effectively. Social media is a tempting drain of resources, time and energy if used incorrectly. Small business owners and entrepreneurs can be sucked into endless webinars, Facebook groups and chats about perfecting their social media strategy and getting the most likes and clicks. But, the bottom line is, are you doing what is essential for your business? This year as you move forward in social media and content marketing, keep these three simple tenets in mind. You don't need to be everywhere to be heard. Better to brand well and be social on one or two key platforms than have a diluted presence on many. How do you decide which platforms you should be on? Find your users, and go where they ar...

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Instagram: Thank you for scheduled posts...and reposts!

February 03, 2018

After extensive changes that make marketing through Facebook even more difficul t , Instagram marketing and posting (which is also owned by Facebook) is becoming easier. If you use Buffer , Hootsuite , Soci , or any other social media management tool, you #instalife just got easier. Now, instead of posting from your phone to Instagram, you simply schedule and the post becomes live at the preset time, like all other social networks. How does this help you tell your story? We all, as business owners and entrepreneurs, have a story to tell. Instagram allows us to tell it visually, and to reach audiences unavailable on other social networks. With every post, we create a visual storyboard that reaches an increasingly attention-starved world. When you can project your message, your story in seconds, you magnify your reach. How do you tell your story on Instagram? Clarity in your profile, an Instagram aesthetic, tagging and distilled images are the key. My favorite Instagram examp...

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