The most successful marketing programs I have seen and been a part of are those that have a plan. Sounds simple, but it's not. Many small businesses, especially nowadays, are tempted to see facebook as their marketing program. If they post news on facebook regularly and add an occasion comment, they're done. While that is more than nothing, it's not what you need. According to a recent series from Kapost on Content: The force that moves the buyer down the funnel , programmatic content marketing can increase sales as much as 300 percent and decrease cycle time up to 50 percent. This is not posting on facebook--this is a true programmatic marketing program with a content calendar, regular development and delivery, and a coordinated release in conjunction with sales. If you find yourself asking, what do I do, you're not alone. While Kapost has some great suggestions on how to do this, you'll find that the best suggestions are tuned to your industry yet follow some ba...